Veterinarians can now give customers the certainty of predictable payments, making essential pet care affordable amid financial uncertainty and beyond
This is part two of a two part posting exploring the most common reasons we hear from practices on why they took so long to implement wellness plans or why they have not yet started offering a wellness program. As mentioned in the last post, nothing comes without hard
The veterinary industry has responded with compassion, innovation, and hard work in the quest to help pet owners during these uncertain times. Veterinary professionals, support team members, and the industry are working together to get through the challenges of delivering pet care and treatment during the COVID-19 pandemic.
VCP was founded on the simple premise that to enable treatment and promote lasting health, a veterinary practice must maintain a healthy bottom line. Today, more than 350,000 plans run on VCP’s software, underscoring the significant impact of VCP wellness solutions. VCP’s partners see higher compliance rates for services both inside and outside of wellness plans. They also experience 10% to 15% growth in practice revenue and dramatic increases in per-pet spend.
Recent research by the American Veterinary Medical Association and the American Animal Hospital Association found that pets on wellness plans visit the vet more often, getting better care as a consequence. The research also showed that clients appreciate how wellness plans spell out the cost of services ahead of time
At first glance, the idea of building a self-managed wellness program from theground up sounds appealing. You create plans, enroll pets, and process payments — without having to rely on a third party, saving money. However, as more and more pets join your program, you discover that your self-managed wellness
If you’ve spent any time reading VCP’s blog posts, there’s a significant likelihood that you already recognize the competitive advantage of a well-run wellness plan program. You’re not only savvy to the inherent value of high-quality pet care, but you also understand the importance of growing your client base.
Last week, we reviewed three fundamental features of the Business of Wellness. If you missed the post, you can find it here. This week, we’re turning our attention to three additional features. As you compare the various wellness solutions available today, carefully examine the “business services” they provide and make
In an earlier post, we covered the five goals of the Business of Wellness. Today, we expand on that post with a deep dive into the features of the Business of Wellness.
First, let’s recap quickly with a bit of background if you missed our earlier post. The goals of the Business of Wellness are:
By now, you understand the value of generating excitement about wellness plan programs among existing and prospective clients. In our last post, we outlined how to create a groundswell of interest in wellness by incorporating the fundamentals of branding and marketing in your practice. If you missed the post, read
In recent posts, we’ve explained the elements and advantages of the Business of Wellness and Practice of Wellness in your veterinary practice. Today, we dive into concepts that might seem foreign running a pet wellness program — branding and marketing. A veterinary practice can be hectic and full of daily