Building Your Brand and Your Client Loyalty

As a good partner, one of our key responsibilities is enabling you to build and communicate your brand promise and build loyalty directly with the pet parents you serve. Care plans and membership clubs are a leading way to embrace pet parents and differentiate your practice to gain pet parents for life. We have brought together best-in-class software, coaching services, business processes and industry partners that work together to build your care plan program.

Marketing Your Program

Our VCP professional marketing team can help you create unique marketing solutions to attract new pet parents and communicate to inactive pet parents. VCP works with you to build a consistent message that can be easily communicated by your team and supported with marketing elements to grow your program.


  1. Exam room sheets
  2. Program brochures
  3. Doctor’s message
  4. Counter signs
  5. Digital marketing images
  6. Social media creative
  7. And more!

Creating Membership Clubs

Differentiating your program and building long-term loyalty is a key benefit of evolving your care plan program into a club concept. VCP helps hospitals of all sizes bring their brand promise to life. We offer branding and graphic services that can create club logos and concepts along with professional collateral. Your wellness coach can help to evolve your preventive care plans to include other products and services along with building a network of referral businesses that allow you to add value to your program, increasing pet parent loyalty, overall pet health and practice growth.


Your existing VCP software can also be used to create treatment-specific plans, daycare and grooming membership plans and more. Your VCP team is a strategic business resource that helps you evolve your program to the next level.


Marketing to Your Inactive Base and Community
Our marketing and graphics team can help you create and can handle marketing programs for you, such as inactive base emails and direct mail. We can also work with you to create postcard campaigns to your local community. We have full capabilities and can help with all types of programs. Helping you build awareness and attract new pet parents is part of a successful care plan program.

Pet Parent Communications

Proactive Email Notifications

Your VCP wellness plan platform provides proactive and reactive communications to keep pet parents informed.


Proactive Emails

  • Welcome message
  • Payment reminders
  • Upcoming expired card
  • Notification
  • Renewal notifications

Reactive Emails

  • Missed payment notifications
  • Plan renewal reminders

Pet Parent Portal

VCP provides a pet parent portal, branded for your practice, making it easy for pet parents to go online to see statements, invoices and find out what services they have used or have remaining.


  • Quick view of account status
  • Services used and those available
  • Update and verify payment Information
  • Statements and invoices

Special Events and Opportunities

Need help with special program promotions or events? Call on VCP to help creatively communicate your wellness plan program at special events or online to further build your brand and attract more pet parents.

Ecosystem Partners

Building a successful wellness program begins with a collaborative framework that encourages innovation to differentiate your plans to build value and loyalty, while delivering quality services and products to enhance pets’ lives. With a talented team of partners, VCP can help you to tap into industry-leading innovations to generate loyalty, stand apart from the competition, and grow revenue.


The products and services of our partners complement our proprietary Business of Wellness to further position your wellness program for success. Ready to learn more about the advantages of our partner network?

How We All Work Together

As part of VCP’s Business of Wellness service to your practice, your VCP coach helps coordinate messaging with all parties involved to make sure the website, emails, on-hold messaging, etc., are all explaining your wellness message to your pet parent customers. The Preventive Vet books are provided to hand out to new customers, reinforcing the value of your wellness program. For puppies and kittens on wellness plans, at renewal time, an adult book is automatically sent to pet parents to help reinforce the value and importance of preventive care for pets at all ages, thus increasing renewal rates.

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