Why Wellness? VCP White Paper
VCP understands a well-run wellness plan program is a strategic business tool that reaches beyond preventive care — to nurture pet parent relationships, grow compliance, and compete effectively — so practices and pets thrive. This white paper chronicles the fundamental forces propelling changes in pet parents’ purchasing behaviors. It recommends core strategies to successfully care for more pets in today’s ever-changing times.
Navigating Your Wellness Plan Choices
A well-run program generates spending of $1,250 to $1,600 per pet each year — and multiplied by 300 plans, that’s a $480,000 piece of business annually. Here, we outline key factors to consider when weighing the crucial decision of whether to create a self-managed wellness program, use your practice management platform, or partner with a third-party provider.