Business of Wellness

Wellness programs should be viewed as a strategic business tool — as a business asset that builds your practice brand. The right wellness program follows your treatment protocols, allows you to adapt and grow other service areas to increase revenue and pet parent loyalty, while also positioning you to care for more pets.


With VCP, you have a proven expert with you at every step. As a full wellness solution, VCP delivers business processes, comprehensive software, and innovative tools that set the foundation for a thriving wellness plan program. VCP is the only complete solution offering both the Practice of Wellness and the Business of Wellness to guarantee success. We identify and partner with you at every step to help you succeed at the Business of Wellness.

The Business of Wellness Starts With the Right Foundation: The Practice of Wellness

With VCP, your wellness coach and team help you with every aspect of your wellness program, making it easy for you and your staff. We begin with plans that follow your protocols and options tailored to the pet parent’s needs. We conduct a market-pricing analysis to determine optimal pricing. Your coach acts as a continuing resource, along with our customer support team — all backed by industry-leading software to manage and automate your wellness program.

In-Depth Insights to Grow Compliance and Your Practice

You do your utmost to monitor the health of the pets in your care, but are you actively evaluating the health of your wellness program? VCP’s Business of Wellness equips you with the processes, strategies, and tools to make real-time decisions for your wellness program to realize long-term growth, along with higher rates of compliance.

Build Your Brand and Pet Parent Loyalty

Some preventive care solutions today promote their brand at the expense of your own. VCP, in contrast, believes that building your brand and team culture is crucial to growing and differentiating your practice, enhancing loyalty, and retaining pet parents. VCP pairs you with a coach whose job is to ensure your program follows your protocols, is designed for your specific client needs, and works within the flow of your practice. We also design plans to promote other services you offer, helping grow all areas of your practice.

Comprehensive Payment Management

Credit cards expire, are lost or stolen, or get maxed out — leading to missed payments and headaches for your practice. Missed payments are the number 1 frustration for practice team members. VCP is the only solution with comprehensive wellness accounting and recurring billing — not just recurring payments. This robust functionality allows VCP to do what others cannot. VCP automates the entire payment management process, with features that include smart logic to attempt payment up to 4 additional times. VCP also provides a professional call center, saving your team the frustration of tracking down missed payments.

Start to Finish, We Provide Business Intelligence With Real-Time Analytics and Key Industry Performance Indicators to Build Success

Planning and setting goals are vital steps in creating your wellness vision. Understanding what is happening in real-time is equally important to your success. VCP includes tools to help you set and monitor your goals, then track your progress in a wellness performance dashboard with real-time visibility to key program metrics. In addition, your wellness coach works closely with you to find new ways to successfully evolve your program.

Start With Preventive Care, Grow to Integrate Other Services and Treatment

Nearly two-thirds of wellness plans today include dental care. VCP’s preventive care plans not only allow you to add oral care options at any time, but also create stand-alone dental plans to promote greater compliance and healthy smiles.

Have a question? Contact us today.

* These fields are required.

Scroll to Top